Rashid, the owner and driver of Snowline Tours & Travels, in Sonmarg

Meet Rashid

I live in Sonmarg, at the top of the Sindh valley, and I know the road down to Srinagar in every season — when Zojila opens, where the tarmac goes bad after rain, and how early you have to leave Srinagar to beat the queue at the Gulmarg gondola.

The six vehicles are mine. I do not sell your booking on to somebody else, and I do not change the price once you are in the car. If I cannot do a trip properly on the date you want, I will tell you that instead of taking the money.

What I sell is the vehicle, the driver and the driving — fuel, tolls and permits included. I do not book hotels or houseboats and I do not take a commission from anyone who does. If you want a recommendation I will give you an honest one, and you book it yourself.

RashidOwner and driver, Snowline Tours & Travels, Sonmarg

Why book with Snowline

A new business, so there is no long list of numbers to quote. What there is instead: a named driver, his own vehicles, and a price that does not move.

A local driver, not a reseller

Rashid lives in Sonmarg. Your booking is driven by him or by a driver on his own payroll — it is not sold on to whoever happens to be free.

6 vehicles he owns outright

Every vehicle in the fleet is his, photographed with its registration plate on the fleet page. You can see what will turn up before it does.

The price is fixed in writing

Rates are published per vehicle and agreed on WhatsApp before you travel. Nothing is added at the end of the trip — no surcharge, no tip expectation, no revised number at the destination.

He answers his own phone

Any hour, any day, including the 4 a.m. airport run. There is one number and one person behind it, so nothing gets lost in a queue.

What we sell

A vehicle and a driver, for a journey or for a day, at a price agreed before you set off. The fare covers the vehicle, the driver, fuel, tolls and permits. It is quoted per vehicle, so it does not change with the number of people in it.

What we do not sell

Hotels, houseboats and any other accommodation. Meals. Multi-day packages with stays in them. Flights and train tickets. Anything priced per person. If somebody quotes you a Kashmir “package” that includes the car, the hotel and the food for one figure, that is a different kind of business from this one.

Where we work

The Kashmir valley and the road east to Leh: Srinagar and its airport, Sonmarg, Gulmarg, Pahalgam, and the highway over Zojila through Drass and Kargil. Rashid is based in Sonmarg, which is why the Sindh valley routes are the ones he knows best.

Getting in touch

WhatsApp is the fastest way to reach Rashid, at any hour. There is a contact page with an enquiry form if you would rather write. The rate card is public, and the fleet is photographed.

Tell Rashid where you need to be

Send your dates, your route and how many of you there are. You will get a straight answer and a fixed price, from the person who will be driving.